Cindi’s Kick Your Ass Wine
Brand & Identity, Packaging, Promotional Materials
Project.
For this branding project, the goal was to create a vibrant and refined visual identity that reflected the personality and quality of Cindi's wines. Inspiration came from the founder and her close friends who helped shape the business in its early stages. Their energy and character influenced the development of a distinctive logo, wine labels, and supporting marketing materials.
Solution.
The final brand beautifully embodies the bold personality behind the winery while balancing a premium, approachable feel. The identity was applied across logo design, packaging, and marketing materials to create a cohesive visual system that carries through every customer touchpoint. Bright colors, expressive typography, and playful details help the brand stand out while reinforcing the story behind the wines.
