MN TRIO State Conference
Identity & Branding, Promotional Materials, & Social Media Content
Project.
The 2021 MN TRIO conference aimed to help TRIO students from across the state of Minnesota connect with each other and grow their personal network. TRIO is a federally funded program to help individuals from disadvantaged backgrounds. The primary goal of all TRIO programs is to increase the rate that participants enroll in and complete postsecondary education programs. The conference also featured a variety of individual sessions on topics such as navigating college, academic success, managing money, social justice, personal wellness and much more.
Solution.
I created an identity for this event and worked with the MN TRIO board to showcase this unique opportunity for students across the state. Student interest and awareness was increased by creating this conference identity to include bright colors and dynamic elements that make it recognizable and approachable. In the past there had been no identity for the conferences, and it was clear that by implementing these recognizable deliverables into outreach and posting that the conference had a much greater success, even during the pandemic.
