Students for Reproductive Justice
Identity & Promotional Materials
Project.
This campus club is for students to organize and learn about reproductive freedom while improving their community through education and advocacy. In order to fight back against harmful restrictions that threaten access to basic health care, this club needed to have a clear brand identity that is visible to not only the Winona State University campus, but Winona as a whole.
Solution.
In my solution, the story behind the club in addition to the client Q&A lead me to understand that this club needed something which would grab the attention of students around campus. For this reason, I chose bold and loud colors. I designed a typographic logo to give them a clean way to brand their club especially on promotional materials around campus. In addition, I implemented their new colors and logo into posters to advertise the club, what they believe in, and events.
